Entrepreneur and industry icon Anastasia Soare believed that the same balance found in art and nature could also be applied directly to the human face, creating aesthetic harmony. With the idea that brows should be shaped according to an individual’s bone structure, Anastasia developed her line of award-winning brow products and signature Golden Ratio® Eyebrow Shaping Method. Carving out a new category in the industry, this patented three-step technique for crafting personalized brows has become a modern-day beauty essential."One brow does not fit all. This is the entire foundation of Anastasia Beverly Hills. Using the Golden Ratio® Method, the shape of the eyebrow is tailored to each individual’s face and unique bone structure. In just three steps, your personalized brows will outlast any trend."—Anastasia Soare, CEO & Founder