There was a time in the ’90s when darkness was all the rage and pink had a bad rep. Enter Too Faced. We believe makeup is so much more than a little color on your face. It’s a mood booster and a powerful ally, giving people the freedom to express themselves and the confidence to take on the world. Today, Too Faced is a leader in the beauty industry and a bestseller around the world, creating innovative, cruelty-free cosmetics people love to wear.