We solve the toughest beauty challenges with science and patented technology originating from MIT. Our founders are hair stylists and biotech scientists who were fed up with the limitations of conventional products; hence they set out to create results you can see from across the room. Twenty patents, over 50 products and more than 150 awards later, we have countless love letters thanking us for changing lives in both big ways and small. We are the science. You are the Living Proof.®