With nothing to hide, ILIA believes that clean beauty is about more than just leaving out harsh chemicals and toxins. It`s about adding skin-healing, organic, natural ingredients while still achieving buildable, wearable hues. Brilliant color. Thoughtfully made."Basically, we do the research so you don`t have to. We know it`s possible to create vibrant shades using hydrating formulas and organic botanicals so you can naturally highlight what makes you you." -Sasha Plauvsic, Ilia Founder