Inspired by the family tradition of making natural beauty products from scratch in her kitchen and the belief that beauty shouldn`t be compromised by harsh or harmful ingredients, founder Nancy Twine launched Briogeo. The name is derived by Brio meaning "full of life" and Geo representing "earth and nature". Combining the best nature has to offer to revive hair to its most balanced state, these high-performing formulas are free of SLS, parabens, sulfates, phthalates, and silicones. Instead, they are infused with the finest blends of natural plant and fruit extracts, oils, and antioxidants.