Hi y’all, we’re from Austin, TX and yes, it’s as great as you’ve heard. Accessible, salon-quality haircare is what we do, and in our spare time we verb in our Verb. We`re a team of millennial women making shampoo for people like us (and our plus ones, friends, kids). We bridge the gap between mass market and high-end haircare because who says good hair has to be out of reach?