Headquartered in Toronto Ontario, Velour Beauty is a luxury eye-centric cosmetics company, known for its innovative, approachable, high-quality products. Founded in 2011 with a robust portfolio of natural, lightweight, and ethically-sourced lashes, the brand successfully entered the color cosmetics space in 2020 with the addition of their Lash & Go Eyeliner and Fluff’n Brow Pencil all boasting the same high-quality ingredients, attention to detail, and approachability that consumers expect from the brand. With confidence and empowerment at the heart of the brand’s ethos, Velour Beauty’s products are made with the finest materials, free from chemical processing and dyes that are hypoallergenic and sterilized for even the most sensitive eyes.