Liquid Brow Silk Max Hold Gel

What it is: A new formula for visibly fluffed, lifted, finished, and fixed brows that will wow all day.

Coverage: Medium

Finish: Natural

Formulation: Liquid

Highlighted Ingredients:
- Vitamin Peptides: Contain visibly thickening, strengthening, and growth-supporting benefits.
- Moroccan Argan Oil: Has nourishing, restoring, and conditioning benefits.
- Texturizing Polymer: Enhances the look of natural volume for a fuller effect.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: This gel-wax goes on with a slight, white-ish pay off (Iconic London like to use the initial color as a guide to check if all brow hairs are covered). It lets you play and shape your arches until you’re happy, then sets as a transparent film with up to 16 hours of hold.

-Vitamin Peptides: Contain visibly thickening, strengthening, and growth-supporting benefits.
-Moroccan Argan Oil: Has nourishing, restoring, and conditioning benefits.
-Texturizing Polymer: Enhances the look of natural volume for a fuller effect.

Water (Aqua), Euphorbia Cerifera (Candelilla) Wax [Euphorbia Cerifera Cera], Steareth-21, Glyceryl Stearate, Butylene Glycol, Acacia Senegal Gum [Acacia Senegal], Butyrospermum Parkii (Shea) Butter [Butyrospermum Parkii Butter], Dimer Dilinoleyl Dimer Dilinoleate, Silica, Simmondsia Chinensis (Jojoba) Seed Oil [Simmondsia Chinensis Seed Oil], Copernicia Cerifera (Carnauba) Wax [Copernicia Cerifera Wax], Cetyl Alcohol, Polyglyceryl-10 Myristate, Argania Spinosa Kernel Oil, Dimethicone, Oryza Sativa (Rice) Starch [Oryza Sativa Starch], Phenoxyethanol, Caprylyl Glycol, Cellulose, Sodium Benzoate, Potassium Sorbate, Arginine, Chondrus Crispus Powder, Tocopherol, Simethicone, Glycoproteins, Oligopeptide-2.

Suggested Usage:
Fluffy, blown-out brows:
-Brush through brow hairs, working up toward your forehead and out toward your temples, lifting hairs for a textured, ‘un-done’ effect.
-Don’t push the hairs too flat against your forehead for this look, embrace the ultra-fluffy effect.

Sleek, neat brows:
-Brush product through the brows, working to lift the hairs at the inner corner and elongate the hairs through the arch and tail.
-Basically, follow the natural pattern of hair growth and fix the hairs into a chic shape.

Lifted, ‘laminated’ brows:
-Coat your brow hairs in product, working upwards and brushing through to separate each hair.
-Then, ‘lay’ your brows against your skin, fixing and setting the strands down flat.