What it is: A clear, crunch-free, creamy flex-wax that creates fluffy, full, and natural-looking brows and lasts for up to 12 hours.
Highlighted Ingredients:
- Candelilla Wax: Contributes to the flexibility of the formula.
- Jojoba Seed Oil: Helps brow hairs feel conditioned and nurtured.
- Shea Butter: Provides creamy, flexible texture and helps brow hairs feel nurtured.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.
What Else You Need to Know: Fluff Up Brow Wax’s bristle brush evenly deposits a thin layer of lightweight wax throughout brows. The waterproof, sweatproof, and humidity-proof formula is buildable with reworkable hold for versatile shaping before drying down clear with a natural-matte finish. The end look: fluffy, feathered, and texturized brows that last.
Clinical Results: In an instrumental test on 30 participants, results showed:
- Fluff Up provided 12 hours of long wear
In a self-evaluation by 15 participants, after 1 week:
- 93% said it easily feathers brows
- 97% said it has reworkable hold
- 96% said brows look fuller
-Candelilla Wax: Adds flexibility to the formula.
-Jojoba Seed Oil: Conditions and nourishes brows.
-Shea Butter: Adds a creamy, flexible texture and nourishes brow hairs.
Aqua (Water), Synthetic Candelilla Wax, Steareth-21, Glyceryl Stearate, Butylene Glycol, Acacia Senegal Gum, Butyrospermum Parkii (Shea) Butter, Cellulose, Silica, Simmondsia Chinensis (Jojoba) Seed Oil, Dimer Dilinoleyl Dimer Dilinoleate, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Agrania Spinosa Kernel Oil, Cetyl Alcohol, Polyglyceryl-10 Myristate, Oryza Sativa (Rice) Starch, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Arginine, Tocopherol, Chondrus Crispus Powder, Dimethicone.
Suggested Usage:
-Brush wax through brows using upward strokes to fluff up and texturize.
-To pump up the fluff, gently comb brow hair against direction of natural growth.
-Then, brush brows into desired shape.
Pro-Tips:
-Layer Fluff Up Brow Wax over Benefit Cosmetics’ Precisely, My Brow Pencil (sold separately) for a fuller, richer, precisely defined look.
When to set versus when to fluff:
-If you want brows that are fluffy and look texturized with a flexible, reworkable hold, Fluff Up Brow Wax is your go-to solution! It easily shapes, feathers, tames, and sets brows with the perfect amount of playtime.
-If you want brows that are structured and perfectly placed with a lasting hold, Benefit Cosmetics’ 24-HR Brow Setter (sold separately) is the ideal option—it sculpts, shapes, controls, and sets brows in place all day.