What it is: A color-maintaining, brass-busting mask that offers fade prevention and UV protection, hydrates, repairs damage, and adds luminosity to all shades.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Brassiness
- Color-Fading
Key Benefits:
- All-natural colorants, no dyes
- Prevents fading from UV and environmental aggressors
- Hydrates and tones all hair shades
Highlighted Ingredients:
- Alpha Keratin 60ku®: Virtue s proprietary protein that strengthens and repairs hair from the inside out.
- Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Protect from the damaging, color fading, and distorting effects of UV rays.
- Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax: Restores hydration, adds vibrant shine, and maximizes tonality.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: Prevents fading, hydrates, and maintains color vibrancy with 100 percent natural colorants effective for all hair shades. Virtue’s Alpha Keratin 60ku® is clinically shown to strengthen and repair hair weakened from chemical treatments and smooth the cuticle for more reflective, healthier hair.
Fragrance Description: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
-Alpha Keratin 60ku®: Virtue s proprietary protein that strengthens and repairs hair from the inside out.
-Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Protect from the damaging, color fading, and distorting effects of UV rays.
-Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax: Restores hydration, adds vibrant shine, and maximizes tonality.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Isoamyl Laurate, Cetyl Alcohol, Brassicamidopropyl Dimethylamine, Brassica Alcohol, Dimethicone, Cetyl Esters, Squalane, Glycerin, Glyceryl Ricinoleate, Ceteareth-20, Ethylhexylglycerin, Keratin, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Curcuma Longa (Turmeric) Root Extract, Corallina Officinalis Extract, Panthenol, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Viola Odorata Flower/Leaf/Stem Extract, Aloe Barbadensis Flower Extract, Phospholipids, Hydrolyzed Verbascum Thapsus Flower, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Polygonum Bistorta Root Extract, Hydrolyzed Rice Protein, Salvia Hispanica Seed Extract, Tocopherol, Spathodea Campanulata Flower, Copper Gluconate, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Camellia Sinensis Leaf Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Caesalpinia Spinosa Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Opuntia Ficus-Indica Seed Oil, Moringa Oleifera Seed Oil, Quercus Petraea Fruit Extract, Hydrogenated Ethylhexyl Olivate, Butyrospermum (Shea) Butter, Oryza Sativa (Rice) Bran Extract, Tocopheryl Acetate, Hydrogenated Olive Oil Unsaponifiables, Magnesium Aspartate, Ricinus Communis (Castor) Seed Oil, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Sodium Phytate, Propanediol, Caprylyl/Caprylyl Glucoside, Betaine, Trideceth-12, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Caprylic Acid, Maltodextrin, Caprylyl Glycol, Parfum (Fragrance), Amodimethicone, Hydroxyethylcellulose, Laureth-9, C11-15 Alketh-7, Quaternium-95, Sodium Dilauramidoglutamide Lysine, Sodium Carrageenan, Xylitol, Trehalose, Galactoarabinan, Sodium Phosphate, Polysorbate 60, Disodium Phosphate, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Trisiloxane, Disiloxane, Zinc Gluconate, Sorbic Acid, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Citric Acid, Acetic Acid, Sodium Benzoate, Benzyl Salicylate, Linalool.
Suggested Usage:
-After cleansing hair, remove excess water.
-Apply a generous amount of ColorKick® Illuminating Mask.
-Distribute evenly through hair.
-Leave on for two to three minutes.
-Rinse well.
-Use weekly or as needed.