What it is: A frizz-fighting shampoo with time-released humidity protection that gently cleanses and results in silky, smooth strands.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Medium and Thick
Hair Concerns:
- Color safe
- Frizz
- Straightening and Smoothing
Key Benefits:
- Time-released humidity protection for smooth strands
- Fights frizz no matter the weather
- Gently cleanses
Highlighted Ingredients:
- Sea Buckthorn: A superfruit loaded with vitamin C, vitamin A, and fatty acid omega 7.
- Provitamin B5: Promotes resilience, smooths, and conditions.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: Infused with Provitamin B5, this shampoo fights frizz and smooths strands. The time-release formula provides the ultimate defense against humidity for silky, soft strands that last.
Clean + Planet Positive at Sephora
When you see our Clean + Planet Positive seal, this brand s products are formulated without certain ingredients that are potentially harmful to human health and environment. They also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more: For the full list, check out the Ingredients tab.
On top of meeting the Clean at Sephora formulated without list, these brands are on a mission to do right by your routine and the planet by making climate commitments and focusing on sustainable sourcing, responsible packaging, and environmental giving.
-Sea Buckthorn: A superfruit loaded with vitamin C, vitamin A, and fatty acid omega 7.
-Provitamin B5: Promotes resilience, smooths, and conditions.
Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Coco-Betaine, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Aloe Barbadensis Leaf Juice, Panthenol, Ethylhexylglycerin, Behentrimonium Chloride, Cetearyl Alcohol, Chlorhexidine Dihydrochloride, Cinnamidopropyltrimonium Chloride, Decyl Glucoside, Divinyldimethicone/Dimethicone Copolymer, Phenyl Trimethicone, Polyquaternium-7, PPG-5-Ceteth-20, Glycereth-26, C12-13 Alketh-23, C12-13 Alketh-3, Glyceryl Distearate, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Ceresin, Tocopheryl Acetate, Potassium Sorbate, Benzoic Acid, Citric Acid, Phenoxyethanol, Sodium Benzoate, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene.
Clean at Sephora products are formulated without the following banned or restricted ingredients (please see Clean at Sephora landing page for full list of specific restrictions and allowances by category—this is not an exhaustive list):
Acrylates, Aluminum Salts, Animal Musks/Fats/Oils, Benzophenones and related compounds, Butoxyethanol, Butylated hydroxyanisole (BHA), Butylated hydroxytoluene (BHT) under 0.1%, Carbon Black or Black 2, Coal Tar, Ethanolamines, Formaldehyde and Formaldehyde Releasing Agents, Hydroquinone, Lead and Lead Acetate, Mercury + Mercury Compounds (Thimerisol), Methoxyethanol, Methyl Cellosolve, Methylchloroisothiazolinone and Methylisothiazolinone, Mineral Oil, Nanomaterials (restrictions for specific nanomaterials only), Oxybenzone, Parabens, Petrolatum and Paraffin (USP grade only), Phenoxyethanol under 1%, Phthalates, Plastic Microbeads, Polyacrylamide & Acrylamide, Resorcinol, Retinyl Palmitate, Styrene, Sulfates, Talc (no detection of asbestos), Toluene, Triclosan and Triclocarban, Undisclosed Synthetic Fragrance (under 1% and formulated without Acetaldehyde, Acetone, Acetonitrile, Benzalkonium chloride, BPA, EDTA, Methylene chloride, PTFE, PFOA), 1,4-Dioxane (ingredients must comply with impurity thresholds), Octinoxate, PFAS compounds, Nitromusks and Polycyclic Musks, Ethoxylated Ingredients (including PEGS or polyethylene glycol must meet contamination limits for 1,4-Dioxane and ethylene oxide), Cyclic Silicones, EDTA and derivatives (allowed if no technical substitute under 0.2%).
Suggested Usage:
-Massage a quarter-size amount of Velveteen Dream Shampoo through wet hair, focusing on the roots.
-Rinse.
-Double cleanse: the first time to cleanse and the second time to reap all the benefits this shampoo has to offer.
-Fully rinse out.
-For best results, follow with amika’s Velveteen Dream Conditioner (sold separately).
-Use as part of your wash care routine.
Recycling Instructions:
-TerraCycle® and amika joined forces to create a free national recycling program for amika’s hair care packaging.
-Save your empties, print a free shipping label, and send back your packaging to give it a new life.
-Learn more and sign up here: https://www.terracycle.com/en-US/brigades/amika