What it is: A fanning and volumizing mascara that fans out lashes side-to-side, amplifies volume, and multiplies the look of lashes.
- Provitamin B5: Helps lashes feel conditioned.
- Cranberry Extract: Contains beneficial fatty acids to help lashes feel nourished.
- Rice Wax: Defines and separates lashes and gives lift that lasts.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.
What Else You Need to Know: This mascara uses Benefit Cosmetics’ custom-engineered Full-Flex Fiber Brush, which has a 40° curve that lifts root to tip and reaches corner to corner. It features naturally derived flex-wave fibers that grab, define, and separate lashes, cleanly and evenly. The fanning formula is also buildable, feels weightless, and doesn’t clump or flake.
Clinical Results: In a self-evaluation by 119 participants, after 1 week:
- 97% agree lashes look defined
- 92% said this mascara gives a full-fan effect
- 92% agree lashes look separated
-Provitamin B5: Helps lashes feel conditioned.
-Cranberry Extract: Contains beneficial fatty acids to help lashes feel nourished.
-Rice Wax: Defines and separates lashes and gives lift that lasts.
Aqua (Water), Cera Alba (Beeswax), Polyacrylate-21, Hydrogenated Olive Oil Stearyl Esters, Vp/Eicosene Copolymer, Polybutene, Oryza Sativa (Rice) Bran Wax, Stearyl Alcohol, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Butylene Glycol, Aminomethyl Propanediol, 1,2-Hexanediol, Panthenol, Caprylyl Glycol, Chlorphenesin, Hydroxyacetophenone, Trideceth-6 Phosphate, Vaccinium Macrocarpon (Cranberry) Seed Oil, Sodium Dilauramidoglutamide Lysine, Tocopheryl Acetate, Dipropylene Glycol, Glyceryl Caprylate, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract. [+/- Ci 77499 (Iron Oxides)].
-Gently wiggle wand from base to tip of lashes.
-Layer as desired. Remove using oil-based cleanser.
-Pro Tip: Hold brush vertically against upper lashes and stroke upward for added lift.