No Frizz Shampoo

What it is: A nourishing shampoo that gently yet effectively cleanses hair while blocking humidity for noticeably smoother strands in one wash.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Dryness
- Frizz
- Straightening/Smoothing

Key Benefits:
- Noticeably smoother hair after just one wash
- Leaves hair smoother, softer, and blocks humidity
- Removes dirt, sweat, oil, pollution, and product buildup

Highlighted Ingredients:
- Proprietary Amino Cleansing Complex: A sulfate-free surfactant blend that cleanses hair without stripping.
- Jojoba Esters: Smooth and combat the effects of humidity.
- Phytantriol: Preserves hair color and reduces damage from heat tools.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Jojoba esters smooth and block humidity and Living Proof’s Proprietary Amino Cleansing Complex, a sulfate-free surfactant blend, gently yet effectively cleanses hair while helping to protect strands from styling damage and breakage. Plus, phytantriol helps to preserve hair color.

Clinical Results: In a 200-person consumer-use test:
- 87% of consumers agreed that No Frizz Shampoo and Conditioner leave their hair feeling soft after just one use
- Consumers agreed that No Frizz Shampoo and Conditioner make hair smooth after just one use

-Proprietary Amino Cleansing Complex: A sulfate-free surfactant blend that cleanses without stripping.
-Jojoba Esters: Smooth and combat the effects of humidity.
-Phytantriol: Preserves hair color and reduces damage from heat tools.

Water/Eau/Aqua, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Glycol Distearate, Sodium Lauroyl Lactylate, Sodium Cocoyl Glycinate, Maltooligosyl Glucoside, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Hydrolyzed Jojoba Esters, Behenyl Alcohol, Sodium Cocoyl Isethionate, Polyglyceryl-6 Caprylate, Ceteareth-60 Myristyl Glycol, Cassia Hydroxypropyltrimonium Chloride, Polyglyceryl-4 Caprate, Hydrogenated Starch Hydrolysate, Furcellaria Lumbricalis Extract, Polyquaternium-47, Phytantriol, Hydroxyacetophenone, Jojoba Esters, PPG-2 Hydroxyethyl Cocamide, PEG-150 Pentaerythrityl Tetrastearate, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Citric Acid, Fragrance/Parfum, Linalool, Hexyl Cinnamal, Citronellol, Limonene.

Suggested Usage:
-Apply to wet hair.
-Lather.
-Rinse.
-Follow with Living Proof’s No Frizz Conditioner (sold separately).

Tips:
-If you have frizzy hair and previously used Living Proof’s Restore Shampoo and Conditioner for a high level of conditioning, try No Frizz Shampoo and Conditioner.
-Living Proof has increased conditioning levels to improve smoothness, so if you have fine, frizzy hair, try PhD Shampoo and Conditioner (sold separately).

Recycling Instructions:
-This Living Proof product is recyclable through TerraCycle®.