Full Shampoo

What it is: A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness.

Hair Type: Fine and Medium

Hair Texture: Straight and Wavy

Hair Concerns:
- Volumizing
- Thinning
- Damage/Split Ends/Breakage

Key Benefits:
- Gives Hair Volume
- Leaves Hair bouncy, Fuller-Looking, Softer, and Shinier with Every Wash
- Removes Dirt, Sweat, Oil, Pollution, and Product Buildup

Highlighted Ingredients:
- Proprietary Amino Cleansing Complex: A sulfate-free blend that cleanses hair without stripping.
- Amaranth Peptides: Plump hair fibers for bouncy, fuller-looking hair.
- Phyantriol: Preserves hair color and reduces damage from heat tools.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Amaranth peptides plump strands for a fuller-looking appearance, and our Proprietary Amino Cleansing Complex, a sulfate-free surfactant blend, gently yet effectively cleanses hair while helping to protect strands from styling damage and breakage. Plus, phytantriol preserves hair color.

Clinical Results: In a laboratory test of Full Shampoo and Conditioner:
- Hair showed double the volume compared to untreated hair

In a 200-person consumer-use test:
- 92% of consumers expected Full Shampoo and Conditioner to continue to improve the feeling of their hair with continued use
- 88% of consumers agreed their hair has healthy movement after just one use

-Proprietary Amino Cleansing Complex: A sulfate-free blend that cleanses hair without stripping.
-Amaranth Peptides: Plumps hair fibers for bouncy, fuller-looking hair.
-Phytantriol: Preserves hair color, reduces damage from heat tools.

Water/Eau/Aqua, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Sodium Lauroyl Lactylate, SodiumCocoyl Glycinate, Maltooligosyl Glucoside, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Amaranthus Caudatus Seed Extract, Sodium CocoylIsethionate, Ceteareth-60 Myristyl Glycol, Cassia Hydroxypropyltrimonium Chloride, Hydrogenated Starch Hydrolysate, Furcellaria Lumbricalis Extract, Polyquaternium-47, Phytantriol, Hydroxyacetophenone, PPG-2 Hydroxyethyl Cocamide, PEG-150 Pentaerythrityl Tetrastearate, TrisodiumEthylenediamine Disuccinate, Sodium Benzoate, Citric Acid, Fragrance/Parfum, Linalool, Hexyl Cinnamal, Citronellol, Limonene.

Suggested Usage:
-Apply to wet hair.
-Lather.
-Rinse.
-Follow with Living Proof’s Full Conditioner (sold separately).

Tips:
-If you have fine, color-treated hair and previously used Living Proof’s Restore Shampoo and Conditioner for its reparative benefits, try their Full Shampoo and Conditioner.
-If you previously thought there wasn’t enough conditioning in Full Shampoo and Conditioner, give it another go—Living Proof has added extra lightweight conditioning agents.

Recycling Instructions:
-This Living Proof product is recyclable through TerraCycle®.