What it is: A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness.
Hair Type: Fine and Medium
Hair Texture: Straight and Wavy
Hair Concerns:
- Volumizing
- Thinning
- Damage/Split Ends/Breakage
Key Benefits:
- Gives Hair Volume
- Leaves Hair Bouncy, Fuller-Looking, Softer, and Shinier with Every Wash
- Removes Dirt, Sweat, Oil, Pollution, and Product Buildup
Highlighted Ingredients:
- Hemisqualane: Helps to seal the cuticle, leaving hair silky and shiny
- Amaranth Peptides: Plump hair fibers for bouncy, fuller-looking hair.
- Phyantriol: Preserves hair color and reduces damage from heat tools.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: It`s powered by amaranth peptides, which plump hair fibers while hemisqualane, a sugarcane-derived emollient, helps seal the cuticle. Phytantriol preserves color and protects hair from heat styling. Hair is left bouncy, silky, shiny—with serious volume and body, too.
Clinical Results: In a laboratory testing of Full Shampoo and Conditioner:
- Hair shows double the volume compared to untreated hair
In a 200-person consumer-use test:
- 92% of consumers expect Full Shampoo and Conditioner to continue to improve the feeling of their hair with continued use
- 88% of consumers agree their hair has healthy movement after just one use
-Amaranth Peptides: Plump hair fibers for bouncy, fuller-looking hair.
-Hemisqualane: Helps to seal the cuticle, leaving hair silky and shiny.
-Phytantriol: Preserves hair color, reduces damage from heat tools.
Water/Eau/Aqua, Cetyl Alcohol, Behentrimonium Chloride, C13-15 Alkane, Polyglyceryl-3 Methylglucose Distearate, Amaranthus Caudatus Seed Extract, Dioleoylethyl Hydroxyethylmonium Methosulfate, Caprylyl Glycol, Ethyl Lauroyl Arginate HCl, Phytantriol, Furcellaria Lumbricalis Extract, Hydroxyacetophenone, Guar Hydroxypropyltrimonium Chloride, Glycerin, Sunflower Seed Oil Glycerides, Hydroxyethylcellulose, Hydroxypropyl Methylcellulose, Citric Acid, Fragrance/Parfum, Linalool, Hexyl Cinnamal, Citronellol, Limonene.
Suggested Usage:
Start with Full Shampoo. Then apply Full Conditioner, spread through hair and rinse.
Tips:
-If you have fine, color-treated hair and previously used Living Proof’s Restore Shampoo and Conditioner for its reparative benefits, try their Full Shampoo and Conditioner.
-If you previously thought there wasn’t enough conditioning in Full Shampoo and Conditioner, give it another go—Living Proof has added extra lightweight conditioning agents.
Recycling Instructions:
-This Living Proof product is recyclable through TerraCycle®.