Volumizing Full Shampoo for Fine Hair

What it is: A luxurious shampoo that dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.

Hair Type: Fine and Medium

Hair Texture: Straight and Wavy

Hair Concerns:
- Volumizing
- Damage/Split Ends/Breakage
- Oily Scalp

Key Benefits: Cleans, Nourishes, and Volumizes

Formulation: Lightweight Liquid

Highlighted Ingredients:
- Phospholipids: Help fight frizz and protects against humidity.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Infused with a first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.

This product is an Allure Best of Beauty winner.

Clinical Results: In a consumer perception study of 55 women who used Full Shampoo and Conditioner for 1 week, after 7 uses:
- 84% of women said their hair felt thicker
- 87% of women said their hair had more body
- 86% of women said their hair looked fuller

-Phospholipids: Help fight frizz and protects against humidity.

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, Peg-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Peg-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium Edta, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide.

Suggested Usage:
-Work a quarter-size amount of shampoo into a lather between palms.
-Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends.
-Rinse thoroughly.
-Follow with Virtue Full Conditioner (sold separately).
-Can be used daily.