What it is: A vegan liquid eye primer that’s invisible on everyone, designed to unlock the true color of any shadow, in a small-but-mighty bottle with more than 200 uses.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: Unlike cream eyeshadow primers which muddy the color and aren`t universal, this concentrated elixir contains only essential ingredients, so it`s not weighed down by binders or fillers, and is free of silicone, alcohol and talc. 1 drop is all you need to prime both eyes. Best for normal to dry lids.
Clinical Results: In a consumer study on 32 volunteers over 12 hours:
- 94% Agree it boosted the vibrancy of eyeshadow
- 91% Agree it enhanced the true color of eyeshadow
Aqua/Water/Eau, Isododecane, Hydrogenated Polycyclopentadiene, Glycerin, Tricaprylin, Phenoxyethanol, Black 2 (Ci 77266), Laureth-20, Butylene Glycol, 1,2-Hexanediol.
Suggested Usage:
-Shake well to fully mix. Remove cap.
-Press button on bottom of bottle to dispense one drop on fingertip.
-Massage fingers together and apply on each lid—just one drop is enough for both eyes.
-Let dry a few seconds before applying eyeshadow.
-Tip: A little goes a long way.