Hydrate Shampoo for Dry, Color-Treated Hair

What it is: A creamy, sulfate-free shampoo that hydrates normal to thick, dry, color-treated hair.

Hair Type: Medium and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Frizz
- Color Safe

Key Benefits:
- Superior moisture
- Touchable softness
- Extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle

Formulation: Liquid

Highlighted Ingredients:
- Jojoba: Moisturizes hair.
- Green Tea: Promotes a healthy-looking scalp.
- Sage: Supports hair follicles.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.

Clinical Results: Based on consumer testing of 82 women using a regimen of Hydrate Shampoo and Conditioner (conditioner sold separately):
- 88% of women said hair feels instantly soft
- 84% of women said hair feels intensely nourished

-Jojoba: Moisturizes hair.
-Green Tea: Promotes a healthy-looking scalp.
-Sage: Supports hair follicles.

Aqua / Water / Eau, Sodium Cocoyl Isethionate, Disodium Laureth, Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl, Sarcosinat, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum / Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730 / Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.

Suggested Usage:
-Apply a dime-size amount to wet hair at the scalp.
-Using your fingers, lather and work the shampoo down to the ends.
-Rinse.
-For extra cleansing, repeat.
-For best results, follow with Hydrate Conditioner and Color Fanatic Multi-Tasking Leave-In Spray (each sold separately).

Pro Tip: Use the flower bud on the top of the bottle cap to measure the appropriate amount of shampoo to use.