Mascara 101 Lengthening and Lifting

What it is: A clean mascara that lifts, lengthens and creates volume. Formulated with nourishing ingredients that condition and leave lashes full and flexible.

Formulation Type: Lengthening

Highlighted Ingredients:

-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.

- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.

- Hydra-Mineral Complex: Rich in minerals for lash strengthening.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash. Buildable, lightweight and volumizing, lashes are left full and feathered, never cakey or flakey. Designed with a unique molded brush to extend, lengthen and define lashes.

Clean + Planet Positive at Sephora

When you see our Clean + Planet Positive seal, this brand`s products are formulating without certain ingredients that are potentially harmful to human health and environment. They also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more: For the full list, check out the Ingredients tab.

On top of meeting the Clean at Sephora formulated without list, these brands are on a mission to do right by your routine and the planet by making climate commitments and focusing on sustainable sourcing, responsible packaging, and environmental giving.

-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.
-Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.
-Hydra-Mineral Complex: Rich in minerals for strengthening.

Water/Aqua/Eau, Beeswax/Cera Alba/Cire D`abeille, Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Copernicia Cerifera (Carnauba) Wax / Cera Carnauba/Cire De Carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch, Xanthan Gum, Arginine, Phenethyl Alcohol, Agropyron Repens Root Extract, Potassium Sorbate, Sodium Benzoate, Iron Oxides (Ci 77499).

Clean at Sephora products are formulated without the following banned or restricted ingredients (please see Clean at Sephora landing page for full list of specific restrictions and allowances by category—this is not an exhaustive list):
Acrylates, Aluminum Salts, Animal Musks/Fats/Oils, Benzophenones and related compounds, Butoxyethanol, Butylated hydroxyanisole (BHA), Butylated hydroxytoluene (BHT) under 0.1%, Carbon Black or Black 2, Coal Tar, Ethanolamines, Formaldehyde and Formaldehyde Releasing Agents, Hydroquinone, Lead and Lead Acetate, Mercury + Mercury Compounds (Thimerisol), Methoxyethanol, Methyl Cellosolve, Methylchloroisothiazolinone and Methylisothiazolinone, Mineral Oil, Nanomaterials (restrictions for specific nanomaterials only), Oxybenzone, Parabens, Petrolatum and Paraffin (USP grade only), Phenoxyethanol under 1%, Phthalates, Plastic Microbeads, Polyacrylamide & Acrylamide, Resorcinol, Retinyl Palmitate, Styrene, Sulfates, Talc (no detection of asbestos), Toluene, Triclosan and Triclocarban, Undisclosed Synthetic Fragrance (under 1% and formulated without Acetaldehyde, Acetone, Acetonitrile, Benzalkonium chloride, BPA, EDTA, Methylene chloride, PTFE, PFOA), 1,4-Dioxane (ingredients must comply with impurity thresholds), Octinoxate, PFAS compounds, Nitromusks and Polycyclic Musks, Ethoxylated Ingredients (including PEGS or polyethylene glycol must meet contamination limits for 1,4-Dioxane and ethylene oxide), Cyclic Silicones, EDTA and derivatives (allowed if no technical substitute under 0.2%).

Suggested Usage:
-Place the wand on the base of upper lashes then stroke upward.
-Use small bristles at the tip for small lashes on the outer corners and bottom lash line.
-Use one coat for a natural, lengthened look.
-Try two to three coats for extra thickening and impact.

Recycling Instructions:
-Make sure your mascara tube is empty!
-Trim off the spoolie and throw in the trash– this piece is not yet recyclable.
-Recycle the cap, vial, and rod via your home recycling bin. Because Mascara 101`s components are small, we can`t guarantee they will make it to the recycling stream. We`ve partnered with Pact Collective to make sure your hard-to-recycle items get recycled. Head to this link to get started: bit.ly/3QKdhuj
--All of our secondary cartons are made from 100% post-consumer waste and FSC-certified paper. Simply toss them in your home recycling bin and you’re good to go.