What it is: A volumizing, sulfate-free shampoo that gently yet effectively cleanses for fuller-looking hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine and Medium
Hair Concerns:
- Oiliness
- Shine
- Volumizing
Key Benefits:
- Enhances volume and fullness
- Effectively cleanses hair without stripping away moisture
- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex® that purifies, nourishes, and refreshes
Formulation: Liquid
Highlighted Ingredients:
- Maltodextrin: Coats each strand, increasing the diameter for fuller-looking hair—without sticky or stiff aftereffects.
- Biotin: Supports hair growth and overall health by strengthening each follicle and shaft.
- Ginseng: Supports natural blood flow to the scalp and follicles to encourage growth.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: With a 93 percent naturally derived formula, this multi-benefit shampoo enhances volume and fullness without dulling, sticky, or stiff aftereffects. Maltodextrin, a natural sugar starch, thickens and separates strands while ginger and ginseng support long-term hair health.
Clinical Results: In a third-party study using human hair tresses, results included:
- Scientifically proven to protect hair from heat styling up to 450 °F and to decrease frizz by 80% for up to 48 hours
Clean + Planet Positive at Sephora
When you see our Clean + Planet Positive seal, this brand`s products are formulating without certain ingredients that are potentially harmful to human health and environment. They also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more: For the full list, check out the Ingredients tab.
On top of meeting the Clean at Sephora formulated without list, these brands are on a mission to do right by your routine and the planet by making climate commitments and focusing on sustainable sourcing, responsible packaging, and environmental giving.
Water/Aqua/Eau, Lauramidopropyl Betaine*, Sodium Cocoyl Isethionate*, Glycerin*, Cocamidopropyl Hydroxysultaine, Sodium C14-16 Olefin Sulfonate, Maltodextrin*, Biotin, Panthenol, Panax Ginseng Root Extract*, Zingiber Officinale (Ginger) Root Extract*, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice*, Argania Spinosa Kernel Oil*, Citrus Aurantium Dulcis (Orange) Peel Oil*, Citrus Paradisi (Grapefruit) Peel Oil*, Cocos Nucifera (Coconut) Oil*, Soyamidopropylamine Oxide*, Polyquaternium-7, Polyquaternium-71, Citric Acid*, Alcohol*, Fragrance (Parfum), Dehydroacetic Acid, Benzyl Alcohol.
*Coconut, vegetable, or plant derived.
Suggested Usage:
-Apply to wet hair, massaging from roots to tips.
-Rinse.
-For best results, follow up with Blossom & Bloom™ Ginseng + Biotin Hair Volumizing Conditioner (sold separately).